Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search.
Google recognizes that one personal endorsement from someone we know easily outranks endorsements from 10,000 strangers. The same applies for a trusted authority: a blogging link shared by Darren Rowse or Brian Clark carries more weight than something a casual user shares.
So as a result, we have Google Social Search: meaning a site can jump from #30 to #3 in the SERPs just because someone in your Google+ circles shared the link. Getting an RT from The Huffington Post can jump your blog post from #8 to #1. It’s a brave new world of social SEO – and it’s one that no SEO can afford to ignore.
Leveling The Playing Field
Under traditional SEO practices, a modern startup would have no chance at ranking for highly competitive keywords. The other sites have been down in the trenches too long; it’d be nearly impossible to knock them off their SERP pedestal without years of campaigning.
Social SEO makes it easier for smaller fish to compete with the big guys. A tweet that receives a viral-size number of retweets can mean as much as a link from a top-ranking site; a +1 from a friend can send your site to the top of the social SERPs for that friend’s entire network.
Social media should already be a part of your business strategy. Now it’s time to harness the power of those social media accounts for your SEO strategy – or risk falling behind while your competitors cash in on their social chips.
Social Strategies To Start Employing Today
1. Ramp Up Your Google+ Presence
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