Author Archive

Study: Half Of The Top 100 Blogs Now Use WordPress

04/19/2012

WordPress Blogging Platform by FREDERIC LARDINOIS The WordPress blogging platform– both in its hosted and self-hosted forms – has long been among the most popular platforms for personal and professional blogs (and it’s what we use here at TechCrunch, too). Looking at the top 100 blogs in Technorati’s index, a new study by website monitoring firm […]

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Software as a Service Market to Grow 17.9 Percent

04/13/2012

By Chris Kanaracus, IDG News Global spending on SaaS (software as a service) will rise 17.9 percent this year to US$14.5 billion, according to figures released Tuesday by analyst firm Gartner. SaaS market growth will remain strong through 2015, when spending on the software is expected to hit $22.1 billion, according to Gartner. Software as a Service […]

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Google+ Social Network Launches New User Interface

04/11/2012

Social Networking Platform Google+ by Samantha Murphy Google announced on Wednesday that it is rolling out a significant redesign for its social platform Google+, which will allow users to create a more customized experience on the site. Google+ Social Network adds navigation bar and flexibility with profile pages and pictures The company said it will […]

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Local Search Case Study: Local Search Directory Referral Traffic

04/10/2012

From GrowMap.com Every Web site owner needs to clearly understand the importance of local search engine traffic – and for those who do business in a specific geographic location – especially Local Search traffic. Seventeen months of data for Texas Gazebo Manufacturer Golden Rule Gazebo was captured to illustrate clearly that Google has a monopoly […]

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SEO: On Page vs. Link Building Budgeting for Start-Ups

04/08/2012

On-Page and Off-Page SEO When you first build a new site, you’re going to need to invest in your site structure, keyword research, and on-page aspects. That mix may be 100% or 90% on-page for a couple of months. When that structure’s in place and you launch, you’ll still need to build content, but you’ll […]

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Shop Local: The SinglePlatform Story

04/06/2012

WITH 40 PEOPLE crammed into SinglePlatform’s 3,000-square-foot headquarters in Manhattan’s Financial District, temperatures routinely climb to 85 degrees. Employees take turns working from home, while new hires train in classrooms at a nearby community college. “When we move, people get to brag about starting out in this s–thole,” says founder and CEO Wiley Cerilli. Shop […]

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What Happens to Your Facebook Account When You Die?

04/05/2012

In 2005, college student Loren Williams was killed in a motorcycle accident. His grieving mother, yearning to feel closer to her son, wanted to use his Facebook page. More than just seeing the site, she wanted to see his correspondence, to read his messages, in hopes of understanding her son better. A 25-year-old federal law, […]

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6 Ways to Acquire New Customers via Social Media

04/04/2012

by Lauren Drell We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the […]

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Social Search Revolution: 8 Social SEO Strategies

04/01/2012

by Jordan Kasteler Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search. Google recognizes that one personal endorsement from someone we know easily outranks endorsements from 10,000 strangers. The same applies for a trusted authority: a blogging link shared by […]

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Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution

03/31/2012

by Colby Almond When I was first introduced to Digg in 2007 I didn’t leave the computer until I absorbed every piece of information that Kevin Rose made available to me. When I switched over to Reddit in 2008, I found the content even more enthralling and gave out upvotes until my fingers bled on nearly […]

Posted in Local Search News, SEO News, Social Media News | No Comments »